Lane Bryant introduced their new Icon collection. The pieces offered are supposed to be inspired by the runways of Paris, Milan, and London. Luckily these are more wearable. Most of the pieces are career oriented and have a higher price point, I’m assuming because of their claim of using the finest fabrics. I also think they are trying to latch onto a new niche of shoppers looking for finer clothing. The name and product kind of remind me of Addition-Elle’s regular line and their new Love & Legend released earlier this year. I think their regular customers may bark at the higher price points but boutique shoppers may be drawn in.
There are currently just over twenty pieces but there were a few pieces that really stood out for me:
The cold-shoulder silk blouse is $98 and is available in sizes 14 to 28. The ponte knit pant is $49.50 and available in sizes 14 to 28 (as well as tall and petite). The teardrop earrings are $19.50. The only thing they are missing from their Icon collection is footwear.
* Check out the Icon Collection at Lane Bryant