I watched a great video from TED today featuring Sheena Iyengar talking about “How to Make Choosing Easier”. Within the first few minutes I could plainly see how this relates to creating lenses that visitors will choose to buy from. It really drove home that the less is best way of making lenses is the way to go. The video is about 16 minutes long and I recommend investing your time in watching it all then applying the concept to your lens making (or other online projects). Especially those of you who tend to over monetize your lenses with affiliate links, products, and even further lens choices.
* Learn more from TED