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Limiting Choice

I watched a great video from TED today featuring Sheena Iyengar talking about “How to Make Choosing Easier”. Within the first few minutes I could plainly see how this relates to creating lenses that visitors will choose to buy from. It really drove home that the less is best way of making lenses is the…

Green Parenting

Living green is a huge topic. Everyone wants to know how to live a little greener. On the flip side parents also want to learn how to be green parents and teach their children by example as well as put them into situations where they will make the proper choices. Create a variety of lenses…

Planting Strawberries

If you are a green thumb, even if you are not a green thumb but have the initiative and patience, create a lens on planting and growing strawberries from seed to table. Here’s a great opportunity to create a weekly image diary of your strawberry growing process and any trials, tribulations, and recommendations along the…

Silky Feet

Summer will be here before you know it. Women (some men too) are already making appointments to spas for pedicures to make their feet look their sandal best. Create a lens on how to have silky feet with a little personal elbow grease. If you want to be really different then make a lens just…